Skip to content
Draft concept by Danilo Vicioso, not affiliated with Hylo Athletics.
Let's chat

Every ad is shown in the feed. Switch the size:

No ad in this family at this stage. Pick another filter.

Hylo Athletics

Sponsored · Exhibit 01 · Stone Road Runner

One road shoe for the easy run, the tempo day and the walk home.

Men's IMPACT 2 in Stone is wildly versatile: balanced cushioning, a smooth, energetic ride and lightweight comfort. Built for road running, 5-10km efforts and all day wear, so one pair covers your whole week.

Meet IMPACT 2 in Stone, ready for the road.

Men's IMPACT 2 - Stone
Wildly versatile. Road ready.

60%

energy return from HyperBolt+ bio-based foam

HYLOATHLETICS.COM

IMPACT 2 in Stone

Shop Now
Format
Product hero
Persona
Road runners who want one pair for the whole week
Reason to buy
Wildly versatile ride
Funnel stage
Middle of funnel
Product
Men's IMPACT 2 - Stone
Lands on
Landing page

Why it should work. Leads with the shoe's own versatility claim and the road-running use, so the viewer knows who it is for.

Tests. Whether a versatility hook beats a stability hook with cold road runners.

Hylo Athletics

Sponsored · Exhibit 02 · Charcoal Steady Miles

Some shoes fight your stride. AXIS stays out of the way.

Men's AXIS in Charcoal is naturally stable. Plush cushioning and subtle guidance give you a secure, comfortable ride, with extra support and stability for runners who want a steady feel from the first mile to the last.

Steady underfoot. Calm on the road.

Naturally stable underfoot

Men's AXIS - Charcoal

  • Naturally stable
  • Plush cushioning
  • Subtle guidance
  • Secure, comfortable ride
Men's AXIS - Charcoal

HYLOATHLETICS.COM

AXIS: extra support, stability

Shop AXIS
Format
Menu-card split, product photo
Persona
Runners who value a steady, supported ride over a bouncy one
Reason to buy
Naturally stable ride
Funnel stage
Middle of funnel
Product
Men's AXIS - Charcoal
Lands on
Landing page

Why it should work. A menu card turns the four lines of the AXIS description into a quick scan on a product photo.

Tests. Whether a support-led message pulls a different audience than the versatility ads.

Hylo Athletics

Sponsored · Exhibit 03 · Free Returns Coffee

Free delivery and free returns on your next pair.

Women's AXIS in Coffee is £160. Plush cushioning, subtle guidance and a secure, comfortable ride. Delivery is free in 2-3 days, and you can return within 30 days for an exchange, store credit or a refund.

Not right? Send them back within 30 days.

Women's AXIS - Coffee
Free Delivery + Returns

Free Delivery + Returns

Women's AXIS in Coffee, £160

HYLOATHLETICS.COM

Free delivery + returns on AXIS

Shop Now
Format
Offer on product photo
Persona
Shoppers who hesitate to buy running shoes online
Reason to buy
Free delivery + returns
Funnel stage
Bottom of funnel
Product
Women's AXIS - Coffee
Lands on
Landing page

Why it should work. Removes the delivery and returns worry at the moment of decision, with the real price in view.

Tests. Whether the free-returns seal lifts conversion among people who already looked at AXIS.

Hylo Athletics

Sponsored · Exhibit 04 · Inside The Foam

Read the label on your running shoes. We'll go first.

IMPACT 2 uses HyperBolt+ supercritical bio-based foam for lightweight cushioning, plus recycled polyester, biobased EVA and natural rubber. Grip without the weight, with 60% natural rubber placed exactly where runners need it.

Cleaner materials. Bouncier road running.

Women's IMPACT 2 - Coffee
Read what's in your shoe
  1. 1HyperBolt+ bio-based foam
  2. 260% natural rubber grip
  3. 3Recycled polyester
  4. 4Biobased EVA

HYLOATHLETICS.COM

What's inside IMPACT 2

Learn More
Format
Product photo, ingredient chips
Persona
Runners who read ingredient lists on shoes as well as food
Reason to buy
Grip without the weight
Funnel stage
Top of funnel
Product
Women's IMPACT 2 - Coffee
Lands on
Landing page

Why it should work. Materials are the brand's real differentiator, and the chips make them concrete in one glance.

Tests. Whether a materials-first creative earns more clicks than a performance-first one.

Hylo Athletics

Sponsored · Exhibit 05 · Men And Women Range

Two ranges. One road. Find your pair.

hylo is stocked in 300+ stores globally, so there may be a shelf near you. Use our Store Locator, or shop the men's and women's road running range online: IMPACT 2 and AXIS, built for the road.

Shop men. Shop women. Run.

SHOP MEN

SHOP MEN

SHOP WOMEN

SHOP WOMEN

SEE RANGE

SEE RANGE

Men's. Women's. Road ready.

Coffee is Here

HYLOATHLETICS.COM

Shop the road running range

Shop Now
Format
Three-photo collage
Persona
Runners who prefer to see shoes in a store before buying
Reason to buy
Stocked in 300+ stores
Funnel stage
Middle of funnel
Product
Men's IMPACT 2 - Sand
Lands on
Landing page

Why it should work. Retail presence is a trust signal for a brand most feed viewers have not met.

Tests. Whether the stores angle works better than reviews for middle-funnel shoppers.

Hylo Athletics

Sponsored · Exhibit 06 · Coffee Is Here

Coffee is here. So is your next long run.

IMPACT 2 and AXIS now come in Coffee. IMPACT 2 gives balanced cushioning with a smooth, energetic ride. AXIS gives plush cushioning with subtle guidance. Pick the one that matches the way you run.

Run like the world depends on it.

Men's IMPACT 2 - Coffee
Coffee is Here

Run like the world depends on it

HYLOATHLETICS.COM

Coffee is here

Shop Now
Format
Full-bleed photo
Persona
Runners drawn to new colourways of a shoe they already know
Reason to buy
Wildly versatile ride
Funnel stage
Top of funnel
Product
Men's IMPACT 2 - Coffee
Lands on
Landing page

Why it should work. A full-bleed vertical photo with the brand's own tagline fits stories and reels placements.

Tests. Whether a colourway launch hook brings in cold traffic cheaply.

Hylo Athletics

Sponsored · Native 01 · Run Checklist Notes

My running shoe checklist, finally all ticked.

Notes app, long run morning. We built IMPACT 2 around a list like this: lightweight cushioning with 60% energy return, grip without the weight and a smooth ride. Road running, 5-10km efforts, all day wear.

Women's IMPACT 2 in Sand ticks it.

Women's IMPACT 2 - Sand

Notes

Checklist for the long run

  • Lightweight cushioning
  • 60% energy return
  • Grip without the weight
  • Smooth, energetic ride

HYLOATHLETICS.COM

IMPACT 2 in Sand

Shop Now
Format
Notes app over product photo
Persona
Runners who keep a mental checklist before buying shoes
Reason to buy
Grip without the weight
Funnel stage
Top of funnel
Product
Women's IMPACT 2 - Sand
Lands on
Landing page

Why it should work. A phone-notes layout reads like a person's list, so the specs feel like a decision rather than a pitch.

Tests. Whether a native notes format lowers the ad-blindness of a spec-heavy message.

Hylo Athletics

Sponsored · Native 02 · New Shoes Chat

Did you get new running shoes?

Friends ask. We point them to Over 500 5* Reviews and a road running range built on materials science: cleaner and bouncier shoes, IMPACT 2 and AXIS. Wildly versatile, plush and easy to recommend.

Send this to the friend who asks.

Sam

Did you get new shoes?

Women's IMPACT 2 - Charcoal

Wait, are those the Coffee ones? How do they feel?

Wildly versatile. Over 500 5* Reviews can't all be wrong.

HYLOATHLETICS.COM

Over 500 5* Reviews

Learn More
Format
Message thread with photo
Persona
Runners who ask friends before buying new shoes
Reason to buy
Over 500 5* reviews
Funnel stage
Middle of funnel
Product
Women's IMPACT 2 - Charcoal
Lands on
Landing page

Why it should work. A chat thread mimics the word-of-mouth moment where the review count does the selling.

Tests. Whether social proof inside a conversation beats the same proof as a plain seal.

Hylo Athletics

Sponsored · Native 03 · Impact Or Axis

Which one is your Sunday run? IMPACT 2 or AXIS?

IMPACT 2 is wildly versatile, with balanced cushioning and lightweight comfort. AXIS is naturally stable, with plush cushioning and subtle guidance. Tell us how you run and the choice gets easy.

Vote, then find your pair.

IMPACT 2
AXIS

IMPACT 2 or AXIS?

IMPACT 2AXIS

HYLOATHLETICS.COM

IMPACT 2 or AXIS?

Learn More
Format
Stories poll
Persona
Runners unsure which model suits their stride
Reason to buy
Naturally stable ride
Funnel stage
Top of funnel
Product
Men's IMPACT 2 - Sand
Lands on
Landing page

Why it should work. A story poll turns model selection into a low-effort tap and shows both products at once.

Tests. Which of the two shoes pulls more votes and clicks with cold audiences.

Hylo Athletics

Sponsored · Native 04 · Coast Path Roll

Camera roll after the first run in the new pair.

A lot of photos of the same coast path. Fine. The shoes: AXIS in Stone, with plush cushioning, subtle guidance and a secure, comfortable ride. Run through a place and you start to feel at home in it.

Men's AXIS in Stone.

Men's AXIS - Stone
RecentsSunday
early morningEdit

Camera roll, post-run

HYLOATHLETICS.COM

AXIS in Stone

Shop AXIS
Format
Camera-roll share
Persona
Runners who photograph their routes and share them
Reason to buy
Naturally stable ride
Funnel stage
Middle of funnel
Product
Men's AXIS - Stone
Lands on
Landing page

Why it should work. Borrows the brand's own idea of feeling at home in a place, in a format that looks like a runner's own phone.

Tests. Whether the place-and-running story engages more than product-spec hooks.

Hylo Athletics

Sponsored · Meme 01 · Landfill Drake

90% of all footwear products currently end up in landfill.

We're changing that. hyloop is our platform for helping our community extend the lifespan of their products, and we've been working on solutions since hylo was established in 2020. They vary from product to product.

Run on. Keep them longer.

90% of footwear ends up in landfill

Drake Hotline Bling meme about Hylo Athletics

Shoes headed for landfill

hyloop: more life for your shoes

Hylo Athletics

HYLOATHLETICS.COM

Meet hyloop

Learn More
Format
Meme template, product swapped in
Persona
Runners who care about waste from worn-out shoes
Reason to buy
Certified B Corp
Funnel stage
Top of funnel
Product
Women's IMPACT 2 - Charcoal
Lands on
Landing page

Why it should work. The landfill figure is a real stop-scroll fact, and the format makes it light.

Tests. Whether a sustainability meme reaches a different audience than performance ads.

Hylo Athletics

Sponsored · Meme 02 · Coffee Distraction

No hard feelings, old pair.

Coffee is here: IMPACT 2 in Coffee, wildly versatile, with balanced cushioning, a smooth, energetic ride and lightweight comfort. Your old pair did its job. This one wants the road.

Meet IMPACT 2 in Coffee.

Eyes on the Coffee pair

Distracted Boyfriend meme about Hylo Athletics

IMPACT 2 in Coffee

Me, committed to my old running shoes

My old pair

Hylo Athletics

HYLOATHLETICS.COM

IMPACT 2 in Coffee

Shop Now
Format
Meme template, product swapped in
Persona
Runners tempted to replace their current shoes
Reason to buy
Wildly versatile ride
Funnel stage
Middle of funnel
Product
Men's IMPACT 2 - Coffee
Lands on
Landing page

Why it should work. Everyone has been tempted by a new pair, and the meme says it for us.

Tests. Whether humour about replacing shoes lifts click-through on the Coffee colourway.

Hylo Athletics

Sponsored · Meme 03 · Impact Axis Dilemma

Versatile or stable? Choose the shoe, not the stress.

Wildly versatile or naturally stable? IMPACT 2 gives balanced cushioning and a smooth, energetic ride. AXIS gives plush cushioning and subtle guidance. Both are made for the road, and both come in Coffee.

Pick yours. Run happy.

Versatile or stable?

Two Buttons meme about Hylo Athletics

Men's IMPACT 2

Men's AXIS

Me, choosing a road running shoe

Hylo Athletics

HYLOATHLETICS.COM

Which hylo shoe is yours?

Learn More
Format
Meme template, product swapped in
Persona
Runners comparing the two road models side by side
Reason to buy
Naturally stable ride
Funnel stage
Middle of funnel
Product
Men's AXIS - Sand
Lands on
Landing page

Why it should work. Frames the model choice as a relatable dilemma and explains both options in the copy.

Tests. Whether a comparison meme sends traffic to both product pages evenly.

Hylo Athletics

Sponsored · Meme 04 · Grip Brain

Your running shoe is smarter than you think.

Grip without the weight: 60% natural rubber is placed exactly where runners need it. Add HyperBolt+ foam with 60% energy return and you get an energetic ride that is also cleaner and bouncier.

Ride the upgrade.

Brain gets bigger. Grip stays light

Expanding Brain meme about Hylo Athletics

Any old shoe will do

Plush cushioning

Grip without the weight

Cleaner and bouncier road running shoes

Hylo Athletics

HYLOATHLETICS.COM

Grip without the weight

Shop Now
Format
Meme template, product swapped in
Persona
Runners who compare outsole and foam details
Reason to buy
Grip without the weight
Funnel stage
Top of funnel
Product
Women's IMPACT 2 - Sand
Lands on
Landing page

Why it should work. The expanding-brain format lets the shoe's real specs climb from basic to best.

Tests. Whether spec-driven humour gets saves and shares from running communities.

Hylo Athletics

Sponsored · Meme 05 · Reviews Sign

Change our mind. We dare you.

Read it for yourself. Over 500 5* Reviews, with pages showing Based on 148 reviews and Based on 44 reviews. Pick your pair.

Read the reviews, then run.

Over 500 5* Reviews. Change my mind.

Change My Mind meme about Hylo Athletics

Over 500 5* Reviews beats any ad we could write

Hylo Athletics

HYLOATHLETICS.COM

Read the reviews yourself

Shop Now
Format
Meme template, product swapped in
Persona
Sceptical shoppers who scroll straight to the reviews
Reason to buy
Over 500 5* reviews
Funnel stage
Bottom of funnel
Product
Men's AXIS - Charcoal
Lands on
Landing page

Why it should work. Puts the strongest proof point on a confident sign, aimed at people close to buying.

Tests. Whether proof in meme form closes better than a plain review seal.

Hylo Athletics

Sponsored · Meme 06 · Return Plan

The foolproof plan to test new running shoes.

Free delivery in 2-3 days, free returns, and 30 days to send them back for an exchange, store credit or a refund. Our plan: you order IMPACT 2, you try the shoes, and you decide.

Order. Run. Decide.

The return plan that fails

Gru's Plan meme about Hylo Athletics

Order IMPACT 2 to test them out

Free Delivery + Returns, 30 days to decide

Keep running in them anyway

Keep running in them anyway

Hylo Athletics

HYLOATHLETICS.COM

Free delivery + returns

Shop Now
Format
Meme template, product swapped in
Persona
First-time buyers worried about fit when ordering online
Reason to buy
Free delivery + returns
Funnel stage
Bottom of funnel
Product
Women's IMPACT 2 - Coffee
Lands on
Landing page

Why it should work. Jokes about the plan backfiring while stating the real delivery and returns terms.

Tests. Whether a humorous risk-reversal message lifts purchases among first-time visitors.

Hylo Athletics

Sponsored · Meme 07 · Lightweight Doge

Versatile and Lightweight. No drag.

IMPACT 2 is engineered to be lighter for all-day comfort, and it's 10% lighter than its competition*. Balanced cushioning, a smooth ride and lightweight comfort for road running.

Light on your feet.

Versatile and Lightweight

Buff Doge vs. Cheems meme about Hylo Athletics

IMPACT 2: Versatile and Lightweight

Heavy, one-trick running shoes

Hylo Athletics

HYLOATHLETICS.COM

Versatile and Lightweight

Shop Now
Format
Meme template, product swapped in
Persona
Runners tired of heavy road shoes
Reason to buy
Wildly versatile ride
Funnel stage
Middle of funnel
Product
Men's IMPACT 2 - Stone
Lands on
Landing page

Why it should work. Contrasts the category without naming anyone and keeps the weight claim central.

Tests. Whether a weight claim works better than the cushioning claim in humour form.

Hylo Athletics

Sponsored · Meme 08 · B Corp Tuxedo

Same road. Better balance of profit, people and planet.

hylo became a B Corp because we believe that business can be a force for good. We have to recertify every 3 years to keep the certification. Our mission: protect global running environments.

Run like the world depends on it.

Same road, better balance

Tuxedo Winnie The Pooh meme about Hylo Athletics

Road running shoes

Road running shoes built with materials science

Hylo Athletics

HYLOATHLETICS.COM

Why hylo became a B Corp

Learn More
Format
Meme template, product swapped in
Persona
Runners who prefer brands that report on their impact
Reason to buy
Certified B Corp
Funnel stage
Top of funnel
Product
Women's AXIS - Charcoal
Lands on
Landing page

Why it should work. Takes the B Corp story and the materials-science mission into a format that feels light.

Tests. Whether the B Corp angle gets engagement from values-led runners.

Photography and product names belong to Hylo Athletics. Every ad lands on a page in this package. Memes use real, recognizable templates with Hylo Athletics product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.